Al Falah University (AFU) College of Business Administration (COBA) is committed to community engagement and community service. The intention is to organize faculty and staff expertise, as well as the University’s facilities, equipment and learning resources to provide recurrent benefits to the community beyond the classroom, while regarding the community as a prime stakeholder in the continuous development of the University’s programs and services.

The goal of faculty and staff involvement in active community service is to generate support for the University from external stakeholders, by means of identifying specific needs that can be filled by faculty competences, whether these needs are articulated or not, and by encouraging faculty and staff members to meet these needs in ways that can generate recognition for the University. The intention is to create shared value in a strategic way that allows both the University and the community to benefit from this interaction.

It is important to differentiate between professional and community service. Professional service consists of faculty engagement with (a) his or her discipline, by means of serving as conference panel conveners or keynote speakers at professional association meetings, for example, or taking a leadership role in such an association (b) his or her College and University, by contributing effectively to committee work, as well as fulfilling administrative roles, when invited to do so.

In turn, community service consists of documented outreach, using faculty expertise, institutional facilities, equipment and learning resources to provide benefits to community groups beyond the classroom, while also enhancing the University’s reputation. The Commission for Academic Accreditation requires licensed UAE institutions of higher education to demonstrate their service to local community needs. Accordingly, faculty/staff community activities need to be included in annual evaluation criteria and professional development plans.

The College’s Community Engagement Committee will include the elaboration and implementation of AFU’s community engagement plan, as well as its continuing evaluation for the purposes of quality enhancement. The Committee will work in collaboration with faculty members, and will lead in establishing the initial Community Engagement Plan. The College Advisory Council may provide feedback regarding the co-curriculum and community engagement plan evaluation. This Committee will also help to ensure that all community activities are consistent with the mission of the University.


Committee Responsibilities

  • community Engagement Encourage faculty research and conference, seminar and workshop presentations relating to community issues, given the available expertise in each College, whether from a local, regional or international perspective

  • The Committee Chair will explore additional opportunities for relevant faculty and staff to contribute their expertise to community partners in business, industry and the government. The community activity of program faculty will be included in their annual performance evaluations, as well as their professional development plans.

  • All of the University’s faculty and staff are kept informed of AFU’s community engagement agenda by emails, posters, text messages, and social media, and are provided with structured opportunities as desired to contribute to program initiatives, and to suggest new ideas. 

For COBA, community engagement may be viewed as a win-win proposition, one that also enriches the experience of participating faculty and staff members, potentially also providing practical experience that can feed into research-led teaching.  


COBA Community Service Projects include

1. beatdiabetes walk – November 20 2015

COBA Community

Al Falah University participated in the march organized by the Landmark Group titled "Beat Diabetes" on Friday 20/11/2015 in Zabeel Park in Dubai.

Students and faculty members of the College of Business Administration participated in order to spread awareness about the disease, which has become a global epidemic. 



2. Clean up the World – November 24, 2015 

Clean Up the World in Dubai

Al Falah University joined the activity organised by Dubai Municipality titled “Clean Up the World”. Our administrative and faculty members joined the activity in Al Warqaa. The aim of this activity was to save and preserve the Earth.The goal of this activity is to sustain and improve the environment and make it a part of our culture. Al Falah university will always stand by such thoughtful initiatives.



COBA & Market Traders Academy investment and trading laboratory

The College of Business Administration (COBA) at Al Falah University (AFU) will partner with Market Traders Academy to launch and Trading Laboratory, which will provide access to Bloomberg databases and technologies, and other resources that will allow students and participants to experience trading and investment in real time.its Investment This Lab will support the delivery of COBA business curriculum by affording students practical trading and investment opportunities both locally, regionally and internationally.

In due course, COBA will partner with Market Traders Academy to offer the Certified Financial Broker (CFB) program as well as unique training programs for the corporate sector, which include:
Investing in Precious Metals
Introduction to the Forex Market
Introduction to Technical Analysis
Introduction to Commodity Trading
Basics of Options Trading
Fundamentals of Stock Trading  


Al Falah University and INJAZ UAE 

Al Falah University will partner with INJAZ UAE to deliver workshops, seminars, training programs and internships that will help students improve their ability to participate effectively in developing the UAE economy, to become innovative entrepreneurs and to plan their careers with volunteer mentoring from the corporate sector. 

INJAZ UAE, is a member of Junior Achievement (JA) Worldwide, the world’s largest non-profit business education organization that is a partnership between the business community, educators and volunteers — all working together to inspire young people to dream big and reach their full potential. 

Through the delivery of cutting-edge, experiential learning programs in work readiness, entrepreneurship, and financial literacy skills, JA Worldwide programs effectively broaden the business skills for young people and enrich their ability to both engage in their own professional development, helping strengthen their future careers. 

Al Falah University students will participate in the Steer Your Career workshop, which will be held at Al Falah University on:

November 10, 17, 24 and on December 8, 2015, from 10:00 AM – 12:00 PM. 

This is a professional development program that aims to teach the skills needed for a modern workplace and raise students’ awareness on challenges faced as they take the first steps in their professional career path. 

This program will prepare students to use updated tools and methodologies for skills development and planning, as well as expert training sessions covering concepts in professionalism in the workplace. 

*Students will be engaged in four sessions of two hours each. 

Sign up to benefit from this great opportunity! Please email/contact: The COBA Office and/or Student Affairs Unit. 


Al Falah University and the Dubai Government Excellence Program 

The Dubai Government Excellence Program is the first integrated program for governmental excellence in the world, and is the driving force behind the development of the public sector in Dubai, enabling it to provide distinctive services for all the customers and benefiters. AFU COBA will partner with the DGEP to:

  • Participate in DGEP conferences
  • Recommend guest speakers from DGEP to Al Falah events
  • Identifying appropriate Internship opportunities for graduating students
  • In due course, the opportunity for senior students to research areas of excellence in government service provision
  • The participation of Al Falah students in relevant DGEP  training programs, which support delivery of the curriculum.


  Al Falah University and the Securities and Commodities Authority 

Al Falah University and the College of Business Administration (COBA) look forward to building a successful inter-institutional relationship with the Securities and Commodities Authority, particularly focused upon:

  1. The establishment of a Memorandum of Understanding to frame mutual inter-institutional collaboration
  2. The hosting of workshops and presentations to Al Falah students by members of the Securities and Commodities Authority at Al Falah University
  3. Opportunities for Al Falah students to visit the Securities and Commodities Authority for workshops, seminars, library use
  4. Internship opportunities for graduating Al Falah students
  5. Joint research between Al Falah faculty and students and the Securities and Commodities Authority
  6. The inclusion of a member of Securities and Commodities Authority on the COBA Advisory Council 

On Monday November 16, 2015, the Securities & Commodities Authority hosted a lecture entitled "Important Decisions in Investment" for the students at Al Falah University.